In fact, I have previously written about how business leaders can identify their core purpose and use it as a guiding force. Personally, I also believe in the significance of purpose in shaping the culture of a business, and have observed how it can transform a company. Other writers, such as David Hieatt, have expanded on this idea in their works, including his book ‘Do Purpose – Why Brands with a Purpose Do Better and Matter More’, and his interview on The Melting Pot podcast. The idea that businesses that have a clear sense of purpose are more likely to experience rapid growth is now widely accepted. Leaders Eat Last wasn’t universally admired, but he is back on form with his latest book, The Infinite Game: How Great Businesses Achieve Long-lasting Success was published in 2009, and in it, he applies game theory to explore how exceptional businesses achieve lasting success. Sinek’s book became a best-seller, and his views were widely accepted by companies across the globe. I recommend you read Start with Why: How Great Leaders Inspire Everyone to Take Action. In it, he unveiled his ‘Golden Circle’ with ‘Why’ at its heart.
Unless you’ve been living under a rock, you’ll have heard of author Simon Sinek. He took the business world by storm in 2009 with his lecture, How Great Leaders Inspire Action. This became the 3 rd most-watched TED talk of all time.
Share on Twitter Share on LinkedIn Share on Facebook
0 kommentar(er)
